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adopt a
battleground
state
FEN-PAC is a small-dollar donor funded Super PAC. We rely on small donations of $10, $20, or $50 instead of wealthy donors and interests. Thank you for your support!
ADOPT A BATTLEGROUND STATE
A Federal Jobs Program can help Democrats WIN and beat Donald Trump! Take action NOW!
A Federal Jobs Program can create living-wage jobs for the unemployed and help Democrats win to beat Donald Trump. Polls shows that 79% of voters (which includes Democrats, Republicans, and Independents) support a Federal Jobs Program [1], with high support in key battleground states [2].
The month of October is the most crucial and urgent time of the election season! Polls show tight races in key battleground states that could be decided by a slim margin of voters [3]. Twelve battleground states could determine the next U.S. president and which political party controls the U.S. Congress.
How we win!
Tens of millions of unemployed and low-income Americans desperately need a Federal Jobs Program! Our strategy is to educate unemployed and low-incomes voters about a Federal Jobs Program and urge them to get out and vote for Democratic candidates through paid Facebook ads.
In this time of Coronavirus and social distancing, Facebook is an effective avenue to reach unemployed and low-income voters. Studies show that 69% of those who earn less than $30,000 per year use Facebook [4]. Using digital tools, we can focus our Facebook ads directly to low-income voters and underserved communities.
Low-income voters, who earn less than $40,000 per year, make up 60% of the US population but only vote at a rate of 40% [5]. Add to that, over 50 million Americans who have filed for unemployment benefits since the start of the Coronavirus pandemic [6].
Educating unemployed and low-income voters about a Federal Jobs Program can increase voter enthusiasm and turnout for Democratic candidates. Our goal is to increase voter turnout among unemployed and low-income voters by 10%.
VOTER TURNOUT USING social MEDIA
Before Coronavirus, knocking on doors and having face-to-face conversations was the most effective method to turn out voters and win elections. Now we must rely more heavily on social media and digital technology.
Throughout September, FEN-PAC has been running paid Facebook ads in key battleground states to educate voters about a Federal Jobs Program and urge them to vote for Democratic Candidates.
So far, our paid Facebook Ads have reached 10,706 potential voters with a combined engagement rate of 20%. The engagement rate is the percentage of people who click and read our content. The average Facebook Ad engagement rate is just 1% [7]. This means that potential voters are engaging with our political ads 20X more than the average Facebook ad.
These results prove that there is voter enthusiasm for a Federal Jobs Program that can help Democrats win to beat Donald Trump and his allies.
20% Engagement Rate
(average rate of our Facebook ads)
28% Engagement Rate
(Rate of highest performing Facebook ad)
CHOOSE YOUR BATTLEGROUD STATE!
Choose one or more of the 12 battleground states where you would like to help out!
FEN-PAC is a small-dollar donor funded Super PAC. We rely on small donations of $10, $20, or $50 instead of wealthy donors and interests. Thank you for your support!
For questions, contact us at: info@fenpac.org
Sources:
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Poll: 79 percent support federal jobs program for the unemployed. The Hill. July 10, 2020
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Why Democrats Should Embrace a Federal Jobs Guarantee. The Nation. March 20, 2018
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The week in polls: Biden gains on Trump nationally, leads in most swing states. USA Today. September 29, 2020
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Social media demographics to inform your brand’s strategy in 2020. Sprout Social.
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Voting and Registration in the Election of November 2016. United States Census Bureau. May 2017
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For 16th straight week, unemployment filings top 1 million. MSNBC. July 9, 2020
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We Analyzed 2,810 Pages to Calculate Average Facebook Engagement Rate. Iconosquare. November 15, 2019