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adopt a
battleground
state
FEN-PAC is a small-dollar donor funded Super PAC. We rely on small donations of $10, $20, or $50 instead of wealthy donors and interests. Thank you for your support!
ADOPT A BATTLEGROUND STATE
A Federal Jobs Program can help Democrats WIN and beat Donald Trump! Take action NOW!
A Federal Jobs Program can create living-wage jobs for the unemployed and help Democrats win to beat Donald Trump. Polls shows that 79% of voters support a Federal Jobs Program [1], with high support in key battleground states [2]. Click here to learn more about a Federal Jobs Program.
Targeted Facebook Ads increased voter turnout by 10% in the 2016 Presidential Election
Voter turnout using social media ads
According to a study, intensive, micro-targeted Facebook ads increased Republican turnout by up to 10 percent among key voter groups in 2016; significantly helping Donald Trump win the presidency [3].
Since September, FEN-PAC has been running paid Facebook ads in key battleground states to educate voters about a Federal Jobs Program and urge them to vote for Democratic Candidates.
So far, our paid Facebook Ads have reached 13,467 potential voters with a combined engagement rate of 23%. The engagement rate is the percentage of people who click and read our content. The average Facebook Ad engagement rate is just 1% [4]. This means that potential voters are engaging with FEN-PAC ads 23X more than the average Facebook ad.
These results prove that there is voter enthusiasm for a Federal Jobs Program that can help Democrats win to beat Donald Trump and his allies.
23% Engagement Rate
(average rate of our Facebook ads)
28% Engagement Rate
(Rate of highest performing Facebook ad)
HOW WE WIN!
Increase unemployed and low-income voter turnout by 10%
Tens of millions of unemployed and low-income Americans desperately need a Federal Jobs Program! Our strategy is to educate unemployed and low-incomes voters about a Federal Jobs Program and urge them to get out and vote for Democratic candidates through paid Facebook ads.
Increasing turnout among unemployed and low-income voters by just 10% can help Democrats win 12 key battleground states (see infographic below).
Unemployed and low-income workers who earn less than $40,000 per year make up 60% of the U.S. population but only vote at a rate of 40% [5]. Add to that over 50 million Americans who have filed for unemployment benefits since the start of the Coronavirus pandemic [6].
Despite being the majority of the U.S. population, political campaigns often ignore unemployed and low-income voters because they are less likely to vote and donate financially to candidates. But YOU can change this!
Facebook is an effective avenue to reach unemployed and low-income voters. Data shows that 69% of those who earn less than $30,000 per year use Facebook [7]. Using digital tools, we can focus our Facebook ads directly to low-income voters and underserved communities.
CHOOSE YOUR BATTLEGROUND STATE!
Choose one or more of the 12 battleground states where you would like to help out!
FEN-PAC is a small-dollar donor funded Super PAC. We rely on small donations of $10, $20, or $50 instead of wealthy donors and interests. Thank you for your support!
For questions, contact us at: info@fenpac.org
Sources:
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Poll: 79 percent support federal jobs program for the unemployed. The Hill. July 10, 2020
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Why Democrats Should Embrace a Federal Jobs Guarantee. The Nation. March 20, 2018
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Targeted Facebook ads shown to be highly effective in the 2016 US Presidential election. University of Warwick. October 25, 2018.
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We Analyzed 2,810 Pages to Calculate Average Facebook Engagement Rate. Iconosquare. November 15, 2019
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Voting and Registration in the Election of November 2016. United States Census Bureau. May 2017
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For 16th straight week, unemployment filings top 1 million. MSNBC. July 9, 2020
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Social media demographics to inform your brand’s strategy in 2020. Sprout Social.